Quality Score comes from relevance. Your ads, keywords, and landing pages all need to match the local audience.
Google's Quality Score algorithm rewards relevance. When your ad copy, keyword match, and landing page all share the same native-language context, Google increases your Ad Rank and reduces your cost per click. That reward disappears the moment you run machine-translated copy against natively researched competitor ads. Our multilingual Google Ads service builds campaigns from the ground up in each target language: keywords researched by local PPC specialists, ad copy written in-language, and extensions crafted to match local search intent.
Headlines and descriptions written in-language by native speakers, not translated. Copy reflects how people actually search and buy in each market.
Keyword lists built from native-language search data, competitor analysis, and local search intent, not translated from an English seed list.
Higher expected CTR, stronger ad-keyword relevance, and better landing page experience all improve Quality Score, reducing your cost per click over time.
Separate bid strategies per language and market with device, location, and dayparting adjustments calibrated to local buying patterns.
“We contacted Betranslated services in July 2024. My daughter had time sensitive documents that required certified translation from Spanish to English. The company accommodated her request and promptly, accurately translated all of her documents ahead of time. The documents showed clearly which part had been translated to make it easy to identify. They were friendly & professional, and we would recommend their services to anyone.”
Google review (SL) , a year ago
“I’ve collaborated with this translation agency for a long time and continue to be satisfied with the quality of their services. A dependable partner for multilingual projects.”
Google review (INTL) , 10 months ago
“We are extremely satisfied with the translation services provided. The translations were accurate, professional, and delivered on time. The attention to detail and linguistic precision were outstanding. Communication was smooth, and the team was always responsive and helpful. We highly recommend their services and will definitely use them again in the future!”
Google review (INTL) , a year ago
Both. We audit existing accounts first to identify localization gaps, wasted spend from poor keyword translation, and Quality Score damage. Depending on the findings, we either remediate the existing structure or rebuild it. Starting fresh is sometimes more cost-effective, particularly when the existing account has accumulated irrelevant history.
Our specialist teams cover right-to-left languages including Arabic and Hebrew, as well as CJK markets. Ad copy, sitelinks, and callout extensions are all written and reviewed by native speakers. We also advise on landing page technical requirements such as bidirectional text rendering and font support to protect Quality Score on the destination URL.
You receive campaign-level reporting broken down by language and market, showing impressions, clicks, CTR, average CPC, conversions, and cost per conversion. We also track Quality Score trends at the keyword level so you can see the commercial impact of each localization improvement over time.
Send us your multilingual google ads brief and target markets. We will match native specialists, confirm scope, and return a clear plan as quickly as possible.
