Branding and Design Services for International Markets
Brand identity is a language too. White is celebratory at a US wedding and worn at funerals across much of East Asia, and Pepsi learned in the late 1990s that its translated tagline came out in Mandarin as something close to "Pepsi brings your ancestors back from the dead." An identity built only for English speakers can offend elsewhere, so we build it multilingually from day one.
We deliver identity work through our language services, so our native linguists check names and taglines, and we handle brand books through our specialist translation services.
Global-Ready Brand and Web Services
Brand Identity Systems
Logo design, color palettes, typography, and visual guidelines built for cultural scalability from day one.
Learn moreMultilingual Web Design
Website design and development that accommodates text expansion, RTL languages, and locale-specific UX patterns.
Learn moreCultural Adaptation Audits
Market-backed review of brand assets: color associations, iconography, and how value signals land locally.
Learn moreLanding Page Design
Conversion-optimized landing pages designed and localized for each market's visual and UX expectations.
Learn moreMarketing Collateral
Brochures, presentations, and digital assets adapted for each locale while maintaining global brand consistency.
Learn moreCMS and Localization Integration
Technical setup of multilingual CMS configurations that make ongoing content localization fast and reliable.
Learn more
Brand and Web Design for Every Type of Organization
Small and Medium Businesses
Founders and growing brands that need a multilingual-ready brand identity and website from day one, without committing to enterprise budgets. We deliver fast, scope-defined design engagements that scale with you.
- New brand identity built multilingual-ready from launch
- Website redesign with multilingual architecture for one to three markets
- Landing page system designed for paid and organic across languages
- Founder-led brand refresh aligned with new market entry
Corporations and Multinationals
Established brands managing identity systems across dozens of markets, with regional product variants, local marketing teams, and the need for governance, design ops, and design-system scale.
- Master brand architecture for 20+ regional brand variants
- Design system rollout across enterprise CMS and martech stack
- RTL and CJK script support added to existing global brand systems
- Multilingual marketing collateral and exhibition design at scale
NGOs and International Development
Mission-driven organizations whose brand identity must work for donor, partner, and beneficiary audiences alike, often across continents and across access levels (high-bandwidth web to print and offline).
- Bilingual or trilingual brand identity for international charities
- Accessibility-first web design for low-bandwidth and offline use
- Print collateral for fieldwork in low-connectivity regions
- Discounted design engagements for registered nonprofits
What Our Clients Say
βA proactive company, willing to help. I recommend them for website translation and SEO in multiple languages. In my case it was with the WPML plugin.β
David L. C.Google review (SL), 2 months agoTranslated from Spanish βWe contacted Betranslated services in July 2024. My daughter had time sensitive documents that required certified translation from Spanish to English.β
Lyne G.Google review (SL), a year ago βExcellent service and good value translation company! Efficient, accurate, and fast turnaround at competitive rates.β
Claire C.Google review (SL), 2 years ago
Frequently Asked Questions
Can you create brand guidelines that work across multiple languages and scripts?
Yes, and this is one of our core strengths. Multilingual brand guidelines need to address typography differences between scripts, color connotations that vary across cultures, and brand architecture decisions about how the master brand relates to regional or product-level variants. We build brand systems from the foundation rather than retrofitting global guidelines onto an English-first design.
Do you redesign existing identities or only build from scratch?
Both. We audit existing brand identities to identify what needs adaptation for new markets and what can stay globally consistent. Every engagement starts with a brand development brief: where the brand stands today, what brand value it needs to convey in the new market, and what existing equity to preserve. For new brands we build from the positioning brief through to full visual guidelines.
How does your team handle Arabic, Chinese, or other non-Latin scripts?
Each script has different visual weight, proportions, and typographic conventions. We adapt typography and layout systems so the brand feels consistent in every script even when the letterforms are entirely different. Right-to-left languages like Arabic require mirroring navigation flows and restructuring visual hierarchy - we handle this at the design system level, not page by page.
Do you build websites as part of the branding service?
Yes. Web design and multilingual website development are part of our offering. We design with multilingual-first architecture - the URL structure, CMS setup, and component system all account for language expansion from day one. You do not have to rebuild the site when you add a new market.
Can you handle print and offline materials alongside digital?
Yes. Our multilingual desktop publishing team handles InDesign, Illustrator, and Photoshop files. Catalogs, brochures, packaging, and exhibition materials in any language are within scope. We use the same brief and brand guidelines for both digital and print so everything stays consistent.
Ready to Build a Brand That Works Everywhere?
Get a free brand localization assessment. We review your current identity and website against your top target markets and show you exactly where design adaptations open new revenue.
- Cultural intelligence
- RTL-Ready
- 20+ Years of brand experience