Shopping ads live and die by feed quality.
Google Shopping and Meta Shops surface products based on feed relevance. When product titles and descriptions are translated without keyword research, your products rank poorly against locally optimized competitors who have built their feeds natively. Our shopping feed localization service takes your existing product catalog and rebuilds every high-value field, from title and description to custom labels and product types, using keyword research conducted in the target language for each market.
Product titles rebuilt in each language using native keyword research. Title structure follows Google's local best practices: category, brand, product name, and differentiating attribute in the order that matches local search patterns.
Google Merchant Center configured for multi-country targeting with separate feeds per locale, correct shipping and tax settings per country, and product availability aligned to market-specific inventory.
Product type, custom labels, condition, and other feed attributes localized and mapped to market-specific taxonomy. Correct attribute mapping improves campaign targeting precision and reduces disapproval rates.
Shopping bid strategy calibrated per market based on local CPC benchmarks and competitor auction data. Margin targets per product category drive Smart Bidding targets for each language feed.
“Very polyvalent and capable office. I got assisted and coached very well by Mike to achieve my business goals by implementing an effective approach to AI in the areas where it could have the most impact for our business. Mike made lots of suggestions and walked us through the best practices and strategies to implement and align the approaches and systems with our business. A heartfelt thank you for your coaching Mike!”
Google review (SL) , 10 months ago
“We regularly use BeTranslated's translation services and are very satisfied with their work. The team is professional and highly efficient! We highly recommend them.”
Google review (FR) , 2 years ago
“We contacted Betranslated services in July 2024. My daughter had time sensitive documents that required certified translation from Spanish to English. The company accommodated her request and promptly, accurately translated all of her documents ahead of time. The documents showed clearly which part had been translated to make it easy to identify. They were friendly & professional, and we would recommend their services to anyone.”
Google review (SL) , a year ago
We use supplemental feeds in Google Merchant Center to overlay localized titles and descriptions onto your primary feed. Your source data remains unchanged. The supplemental feed injects translated and keyword-optimized values only for the fields we have localized, keeping feed management clean and ensuring that catalog updates in your source system do not overwrite localization work.
Yes. We localize product catalogs for both Google Shopping and Meta Shops, including Shops on Facebook and Instagram. Meta Shops feed localization follows the same process: keyword research in the target language, native copywriting for product titles and descriptions, and mapping of product categories to Meta's taxonomy for each market.
Capacity depends on catalog size and number of target markets. For catalogs of up to a few thousand SKUs, initial localization across two or three markets typically completes within two to three weeks. For larger catalogs, we work in priority tiers, starting with your top revenue products by market, so the highest-value items are live and generating data while localization continues for the long tail.
Send us your shopping ads localization brief and target markets. We will match native specialists, confirm scope, and return a clear plan as quickly as possible.
