“We regularly use BeTranslated's translation services and are very satisfied with their work. The team is professional and highly efficient! We highly recommend them.”
Shangri-La P.
Google review (FR) , 2 years ago
Shopping Feed Localization
Product Feeds That Win in Every Market
Shopping ads live and die by feed quality.
Feed Localization Is the Margin Between Winner and Invisible
Google Shopping and Meta Shops surface products based on feed relevance. When product titles and descriptions are translated without keyword research, your products rank poorly against locally optimized competitors who have built their feeds natively. Our shopping feed localization service takes your existing product catalog and rebuilds every high-value field, from title and description to custom labels and product types, using keyword research conducted in the target language for each market.
Key Benefits
What You Get With Shopping Ads Localization
Keyword-Optimized Product Titles Per Market
Product titles rebuilt in each language using native keyword research. Title structure follows Google's local best practices: category, brand, product name, and differentiating attribute in the order that matches local search patterns.
Merchant Center Multi-Country Setup
Google Merchant Center configured for multi-country targeting with separate feeds per locale, correct shipping and tax settings per country, and product availability aligned to market-specific inventory.
Product Attribute Localization
Product type, custom labels, condition, and other feed attributes localized and mapped to market-specific taxonomy. Correct attribute mapping improves campaign targeting precision and reduces disapproval rates.
Competitive Bidding Per Market
Shopping bid strategy calibrated per market based on local CPC benchmarks and competitor auction data. Margin targets per product category drive Smart Bidding targets for each language feed.
Typical Scenarios
When to Use This Service
- Expanding a Google Shopping catalog from English to French, German, Spanish, or Italian markets
- Rebuilding poorly performing translated shopping feeds with natively researched product titles
- Meta Shops catalog localization for Facebook and Instagram shopping surfaces
- Merchant Center multi-country setup for EU market expansion
- Supplemental feed creation for translated content without disrupting the primary feed
- Ongoing feed maintenance and localization for seasonal catalog updates
What Our Clients Say
“Highly professional and meticulous work. They truly listened to my needs and communicated very responsively. Very satisfied with the work done.”
Khaled B.
Google review (FR) , 2 months ago
“Reliable, trustworthy and customer-centric This is the summation of Michael, Suzy and their team of translators. I have worked with them for over a year, and they have been my translation service for advertising in many European languages - from Swedish to German to Russian, and not always from English! Consider them a rare find.”
Calypso R.
Google review (INTL) , 6 years ago
Common Questions
Shopping Ads Localization: Frequently Asked Questions
We use supplemental feeds in Google Merchant Center to overlay localized titles and descriptions onto your primary feed. Your source data remains unchanged. The supplemental feed injects translated and keyword-optimized values only for the fields we have localized, keeping feed management clean and ensuring that catalog updates in your source system do not overwrite localization work.
Yes. We localize product catalogs for both Google Shopping and Meta Shops, including Shops on Facebook and Instagram. Meta Shops feed localization follows the same process: keyword research in the target language, native copywriting for product titles and descriptions, and mapping of product categories to Meta's taxonomy for each market.
Capacity depends on catalog size and number of target markets. For catalogs of up to a few thousand SKUs, initial localization across two or three markets typically completes within two to three weeks. For larger catalogs, we work in priority tiers, starting with your top revenue products by market, so the highest-value items are live and generating data while localization continues for the long tail.
5.0/5.0 from 168 Google Reviews
Shopping Ads Localization Built for Your Growth Plan
Send us your shopping ads localization brief and target markets. We will match native specialists, confirm scope, and return a clear plan as quickly as possible.
Native-Language Teams
Channel Specialists
Clear Scope