A well-designed SEO strategy can transform your digital presence and bring in qualified clients from anywhere in the world. Here is how one law firm did it.
SEO has become a key channel for law firms looking to stand out in a crowded market. In an era when AI search tools surface only the most authoritative content, your web pages must be structured, written, and translated to be found.
This is the story of a respected Valencia law firm that, with the help of a tailored international SEO strategy from BeTranslated, went from a local Spanish-language practice to a recognized international name. Below is how it happened, and what your firm can borrow from it.
The firm had a clear goal: attract foreign entrepreneurs and expatriates seeking legal services such as obtaining the NIE (Spanish foreigner ID), incorporating companies, drafting contracts, and certified translations.
But it ran into three obstacles:
The BeTranslated SEO consulting team designed a full program that completely transformed the firm's digital presence. Five actions made the difference.
The website was rebuilt to support four languages: Spanish, English, French, and Russian. That widened the firm's reach and improved the user experience by serving content in each visitor's native language and adapting it culturally to local expectations.
A thorough analysis identified search terms with strong commercial intent. We prioritized phrases like "set up a company in Spain" and "NIE attorney in Valencia," targeting international clients searching for concrete legal answers.
The firm's Google Business Profile was tuned to lift local visibility. That included updating key information, adding professional photography, and actively managing reviews.
We produced articles and legal guides in all four languages, written by native speakers. That guaranteed cultural and linguistic accuracy instead of the common errors that come with machine translation.
Press releases launched into key markets including Belgium, France, Switzerland, Canada, the United States, and the United Kingdom. These campaigns positioned the firm as an international reference for legal services to expatriates.
+200%
International inquiries
The firm began receiving steady requests from foreign clients interested in its services within six months of launch.
4 languages
Site coverage
Spanish, English, French, and Russian, with content authored by native speakers in each market.
Top 10
Multilingual rankings
Solid positions secured for key terms across multiple languages, despite competing with larger international firms.
This case shows that SEO should be one of the primary marketing investments for any law firm operating across borders.
Are you trying to attract local businesses or international clients? Which case types do you want to prioritize? Answering these questions sharpens your focus.
Make sure your site loads fast, is well structured, and is easy to navigate on both desktop and mobile.
Articles on legal topics your prospective clients care about: NIE guides, advice for incorporating a company, summaries of labor or tax law changes.
Include terms your clients would search directly. For example, "commercial attorney Valencia" or "certified legal translations." Tools like Ahrefs and Semrush help here.
Ask satisfied clients for reviews and respond to every comment, positive or negative. That improves your image and your local rankings.
BeTranslated is more than a translation agency. We also operate as an SEO consultancy for legal practices looking to expand in Spain and in international markets.
Our approach combines professional legal translation with multilingual SEO optimization, so the content you publish is not only culturally and linguistically accurate but also visible to search engines and AI-powered answer engines.
We work with advanced research tools to optimize meta tags, descriptions, and body copy, amplifying the impact of every piece of content across your target markets.
From small businesses to large corporations, BeTranslated helps clients overcome language obstacles and rank in any market. With offices in Spain, Belgium, and the United States, our global network delivers measurable results and a strong return on multilingual SEO investment. New clients usually begin with a free multilingual SEO audit.
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