Full hreflang auditing, implementation for any CMS, x-default setup, and Google Search Console geo-targeting configuration. Every error category covered.
Hreflang is one of the most error-prone technical SEO implementations on multilingual sites. Missing return tags, incorrect locale codes, and mismatched URLs between sitemap and HTML declarations are all common and all cause Google to ignore your hreflang signals entirely. When hreflang fails, the wrong language version ranks in the wrong country, users land on pages in a language they do not speak, and bounce rates spike.
A full crawl of your current hreflang implementation with errors classified by type: missing return tags, incorrect locale codes, mismatched URLs, and x-default configuration issues.
Step-by-step implementation instructions for your specific CMS (WordPress, Shopify, Contentful, custom-built) covering all three hreflang methods: HTML head, HTTP header, and XML sitemap.
Configuration of per-country geo-targeting settings in Google Search Console for every subdirectory or subdomain in your multilingual setup, with verification testing.
A monthly automated check of your hreflang implementation flagging any new errors introduced by CMS updates, content migrations, or template changes, delivered as a concise report.
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Google review (INTL) , 6 years ago
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Google review (SL) , 10 months ago
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Google review (SL) , 9 months ago
Hreflang is an HTML attribute that tells search engines which language and geographic region a page is intended for. When implemented correctly, it ensures Google serves the right language version of your pages to users in each country. When it is missing or incorrect, Google may serve the wrong language version, which reduces click-through rates and increases bounce rates. For sites with multiple language versions, hreflang is one of the highest-impact technical SEO fixes available.
Language targeting uses two-letter ISO 639-1 codes (e.g. 'es' for Spanish) to indicate the language of a page regardless of country. Country targeting combines a language code with a country code (e.g. 'es-MX' for Mexican Spanish or 'es-ES' for Spain Spanish). For most multilingual sites, combining both signals gives the best results because it allows Google to serve Spanish-language content from the correct regional variant based on the user's location.
HTML head tags cannot be added to PDF or other non-HTML resources. For these files, hreflang must be declared either in the HTTP response headers (which requires server or CDN configuration) or in the XML sitemap using the xhtml:link extension. We cover all three methods and recommend the approach best suited to your infrastructure.
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