Local SEO is not just a domestic discipline. For businesses with physical locations, service areas, or partner networks in multiple countries, local search visibility in each market can be the highest-ROI SEO channel available. Google Business Profile optimization, local citation building, and LocalBusiness structured data all need to be done in the local language and according to local conventions to be effective.
Our international local SEO service manages the complexity of doing this at scale. We optimize or create Google Business Profiles for each location with native-language descriptions, correct category selections, and photo strategies. We build local citations in the directories that carry ranking weight in each country (not the same directories that work in the US or UK), implement LocalBusiness schema with NAP data in the target language, and set up a review management approach that accounts for cultural differences in how customers leave and respond to reviews.