Automated replies and translated responses signal indifference to local audiences.
Community management in a second language is not community management -- it is damage limitation. Audiences in France, Brazil, or South Korea can immediately identify a response that was translated from English, and it undermines the trust you worked to build with local content. BeTranslated fields native-speaking community managers across every market you operate in, working within your brand guidelines and escalation protocols.
Every market is staffed by a native speaker of the local language, not a bilingual agent working from a translation template.
Our distributed team covers overlapping time zones so comments and DMs receive timely attention in the right local language.
Escalation protocols are pre-defined per market and per issue type, so sensitive queries reach the right person with the right context, in the right language.
Local-language sentiment monitoring with weekly summaries and immediate flagging of issues that may need an official response from your in-house team.
Sprout Social research shows that community management is now tied directly to customer retention, purchase behavior, and public trust.
Case Study Visual
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“We contacted Betranslated services in July 2024. My daughter had time sensitive documents that required certified translation from Spanish to English. The company accommodated her request and promptly, accurately translated all of her documents ahead of time. The documents showed clearly which part had been translated to make it easy to identify. They were friendly & professional, and we would recommend their services to anyone.”
Google review (SL) , a year ago
“Amazing service! Very professional and quick. Greta communication via WhatsApp and email. I needed my documents very last minute and BeTranslated bent over back to help me with it, delivering hard copy too! Thank you - will use them definitely again in future.”
Google review (SL) , 9 months ago
“Very polyvalent and capable office. I got assisted and coached very well by Mike to achieve my business goals by implementing an effective approach to AI in the areas where it could have the most impact for our business. Mike made lots of suggestions and walked us through the best practices and strategies to implement and align the approaches and systems with our business. A heartfelt thank you for your coaching Mike!”
Google review (SL) , 10 months ago
We cover the major global platforms: Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), and YouTube. Platform scope is confirmed during onboarding based on your active markets. We do not currently offer in-house community management for region-locked platforms such as Weibo, WeChat, VKontakte, Naver, or Line. For those markets we recommend a specialist local agency.
Before going live, we build a market-specific tone-of-voice guide for each language, aligned to your global brand guidelines. This covers formality levels, preferred vocabulary, topics to avoid, and response templates for common enquiry types. Community managers work from these guides and are reviewed monthly against live examples to ensure consistency.
Community managers handle routine comments, complaints, and questions directly. Anything that looks higher-stakes (repeated complaints, media enquiries, legal questions, or rapidly spreading negative threads) is flagged to your in-house contact promptly with a short summary, so your communications lead can decide on the official response. Full crisis communications and PR strategy sit with your team or a dedicated PR partner, not with us.
Send us your community management brief and target markets. We will match native specialists, confirm scope, and return a clear plan as quickly as possible.
