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Shangri-La P.
Google review (FR) , 2 years ago
Social Listening in the Languages Your Customers Actually Use
Most social listening tools are tuned for English.
Native-Language Social Intelligence for Global Brands
Automated social listening platforms have mature sentiment models for English and a handful of major European languages. For everything else, raw scoring is unreliable, and the nuance that drives commercial decisions (slang, sarcasm, cultural references) is missed entirely. International brands monitoring in English-only miss the majority of the conversation that actually shapes purchase decisions in their target markets.
Key Benefits
What You Get
Native-Language Analyst Review
Native-speaking analysts read the actual posts, threads, and comments in their original language so the sentiment scoring and context summaries reflect what local audiences really mean.
Major Global Platforms in 50+ Languages
Coverage spans Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and Reddit in 50+ languages. We confirm platform and language scope during onboarding based on your active markets.
Reliable Non-English Sentiment
Automated sentiment scoring in non-English languages is unreliable. Our analysts review flagged content to determine true sentiment and business relevance for each market.
Competitor Share-of-Voice Per Market
We track your competitors' mentions alongside your own, benchmarking share of voice by market so you can identify where rivals are gaining or losing ground.
Verified Listening Stats
Listening Only Works When Brands Act
Sprout Social research points to a clear gap between monitoring audience conversations and turning those signals into action.
93%
of consumers say brands should keep up with online culture
93%
say brands need to do more to combat misinformation
31%
say companies both listen to social audiences and act on what they learn
Case Study Visual
Image and KPI data placeholder. Real results to be added when service is live.
Use Cases
Common Applications
- Brand reputation monitoring by market
- Pre-launch sentiment baseline
- Competitor campaign tracking
- Issue surfacing and early flagging
- Product feedback aggregation
- Trending topic identification per region
What Our Clients Say
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Ines P.
Google review (SL) , 9 months ago
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Marianne W.
Google review (INTL) , 10 months ago
Common Questions
Social Listening: Frequently Asked Questions
Monitoring covers the major global social platforms: Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and Reddit, in 50+ languages. We do not directly monitor region-locked platforms such as Weibo, WeChat, VKontakte, Naver, Line, or Xing. For programs that need those platforms, we recommend a specialist local listening tool or agency.
Commercial social listening platforms have mature sentiment models for English and a small number of major European languages. For languages such as Japanese, Arabic, Korean, and most Southeast Asian languages, automated sentiment scoring is unreliable. Our approach uses automated tools for volume monitoring and keyword flagging, with native-speaking analysts reviewing flagged content to score sentiment accurately and identify context that automated tools would misclassify.
Alert thresholds are set during onboarding for each market. A spike in mention volume, a shift in sentiment score, or the appearance of defined alert keywords triggers a quick notification to your designated contact during active monitoring. For markets where your team does not speak the local language, the alert includes a translated summary of the flagged content and a brief context note from our analyst. Decisions on official response remain with your in-house communications team.
5.0/5.0 from 168 Google Reviews
Social Listening Built for Your Growth Plan
Send us your social listening brief and target markets. We will match native specialists, confirm scope, and return a clear plan as quickly as possible.
Native-Language Teams
Channel Specialists
Clear Scope