Most social media tools throw fifty charts at you and call it a report.
Most social media reports look the same: lots of charts, lots of numbers, very little clarity. Worse, when you operate in multiple countries, the same number can mean very different things. A strong result on Instagram in France is not the same as a strong result in Brazil, even for the same brand. Without that context, monthly reports either flag the wrong markets as underperforming or miss real opportunities entirely.
All markets and platforms are reported in a single document, with consistent metric definitions so performance can be compared and trends identified across the full program.
Each market's performance targets are set against local platform benchmarks, not global averages that mask regional variation in user behavior and platform maturity.
Summary dashboards and commentary are delivered in your preferred language, enabling non-English-speaking executives and regional leads to engage directly with performance data.
Every report includes a prioritised recommendations section identifying the top three actions per market to improve performance in the following month.
Current platform and marketing-leader research supports a reporting model that tracks efficiency, attribution, and business impact across markets.
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Standard reports cover follower growth, organic reach and impressions, engagement rate by content type, story and reel view rates, paid social impressions, clicks and cost-per-click, lead volume and cost-per-lead, share of voice versus defined competitors, and sentiment trend by market. Metric selection is customized during onboarding based on your primary objectives for each market. Additional metrics can be added if your platforms support the required data export.
We draw on a combination of published industry benchmark studies (Rival IQ, Hootsuite, Sprout Social annual reports), platform-provided benchmarking data where available, and our own aggregated performance data from comparable client programs in the same market and category. Benchmarks are reviewed quarterly and updated when significant platform algorithm changes or market shifts occur. Sources are documented in each report for transparency.
Yes. We can pull data from native platform analytics (Meta Business Suite, LinkedIn Analytics, TikTok Ads Manager), third-party tools (Sprout Social, Hootsuite, Brandwatch), and paid social platforms into a consolidated report. Where clients use a BI tool such as Tableau, Power BI, or Google Looker Studio, we can deliver data in a format that integrates directly. Data pipeline setup is part of the onboarding process.
Send us your performance reporting brief and target markets. We will match native specialists, confirm scope, and return a clear plan as quickly as possible.
