“Great communication, perfect translations in different languages in a very short notice. I would recommend! We are very pleased, thank you :-)”
Melissa L.
Google review (INTL) , a year ago
Content Standards
Multilingual Style Guides for Brand Content Teams
Tone of voice, approved terminology, and grammar conventions documented for each language your brand publishes in. Consistent brand voice from Madrid to Shanghai.
Overview
One Brand Voice, Every Language
A brand can have a clearly defined tone of voice in English and produce inconsistent, off-brand content the moment local teams start writing in Spanish, French, or Japanese. The problem is rarely skill. It is the absence of language-specific documentation that tells writers what the brand sounds like in their language, which words are approved, which are prohibited, and how to handle brand-specific concepts that have no direct equivalent.
What We Deliver
What Sets Our Multilingual Style Guides Service Apart
Tone-of-Voice Documentation Per Language
The brand's personality expressed in terms that make sense for each language. What friendly sounds like in German is not what friendly sounds like in English. Both are documented.
Approved and Banned Terminology Lists
A curated glossary of approved brand terms, product names, and preferred phrasings per language, alongside a banned list of terms that undermine the brand or carry negative associations in the market.
Grammar and Style Conventions Per Locale
Language-specific rules: capitalization norms, number and date formats, punctuation preferences, formality levels, and rules for handling English loan words in the target language.
Integration With Translation Memory Tools
Style guide content structured for import into CAT tools and translation memory systems, ensuring approved terminology is automatically flagged during translation and review workflows.
Typical Projects
Common Multilingual Style Guides Projects
- Content marketing teams writing directly in multiple languages who need brand alignment
- Localization programs where translators need language-specific brand guidance beyond a general brief
- Social media teams managing local-language accounts across multiple markets
- Customer service teams responding in multiple languages who need consistent brand voice
- Agency briefing packages for new markets entering the brand's content program
- Annual style guide reviews to incorporate new product terminology and updated brand positioning
What Our Clients Say
“Reliable, trustworthy and customer-centric This is the summation of Michael, Suzy and their team of translators. I have worked with them for over a year, and they have been my translation service for advertising in many European languages - from Swedish to German to Russian, and not always from English! Consider them a rare find.”
Calypso R.
Google review (INTL) , 6 years ago
“We contacted Betranslated services in July 2024. My daughter had time sensitive documents that required certified translation from Spanish to English. The company accommodated her request and promptly, accurately translated all of her documents ahead of time. The documents showed clearly which part had been translated to make it easy to identify. They were friendly & professional, and we would recommend their services to anyone.”
Lyne G.
Google review (SL) , a year ago
Common Questions
Multilingual Style Guides: Frequently Asked Questions
A translated style guide tells people what the English guidelines say in their language. A multilingual style guide tells them how to apply those principles in their language. For example, French has formal and informal registers that English does not differentiate in the same way. A good French style guide specifies which register the brand uses and in what contexts, which a simple translation of the English guide would never address.
Anyone producing content in the target language: in-house writers, external agencies, social media managers, customer service teams, and translators working from another language into the target. The guide is written to be usable by a native speaker with no prior brand knowledge.
We recommend reviewing style guides when the brand undergoes a positioning refresh, when new products or services introduce significant new terminology, or when market research reveals that the current brand voice is not landing with the target audience. Annual lightweight reviews are sufficient for stable brands.
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5.0/5.0 from 168 Google Reviews
Multilingual Style Guides Built for Your Growth Plan
Send us your multilingual style guides brief and target markets. We will match native specialists, confirm scope, and return a clear plan as quickly as possible.
Native-Language Teams
Channel Specialists
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