Chinese Marketing Translation and Transcreation

Simplified Chinese is used for mainland China, Singapore, and Malaysia. Traditional Chinese is used for Hong Kong, Taiwan, and Macau. If you are targeting multiple markets, we recommend separate versions.

Yes. We provide brand name localization with phonetic and semantic options, cultural connotation analysis, and market feedback from native Chinese speakers.

Yes. Our Chinese SEO content is researched and optimized for Baidu's algorithm and Chinese search behavior, which differs significantly from Google.

Before the first project we ask for your brand voice guidelines, any approved Chinese-language examples, and your position on formality register. The lead translator builds separate tone-of-voice cheat sheets for Simplified (Mainland) and Traditional (HK/TW) variants, as cultural expectations and platform norms differ significantly. For ongoing campaigns we lock in the same translator per market. Where your English brand voice needs fundamental rethinking for Chinese audiences (direct claims, humor, lifestyle framing), we flag this and propose alternatives with rationale.

Yes. Each platform has its own tone, format, and character convention. WeChat Official Account articles run longer with a storytelling structure; Weibo microblog posts run to 140 characters; Douyin (TikTok China) scripts are timed to 15 to 60 seconds on-camera; Xiaohongshu (RED) posts favor an authentic lifestyle register with embedded keyword phrases. We produce copy natively optimized for each platform rather than adapting a single translated version.