Chinese E-Commerce Translation Services

Yes. Chinese e-commerce search is platform-specific. We research and apply the keyword conventions used on Tmall, JD.com, and Taobao rather than translating English keywords directly.

Yes. We process CSV, JSON, and PIM exports with translation memory across the catalog. Bulk pricing for catalogs over 500 SKUs.

Marketing translation focuses on brand voice and creative campaigns. E-commerce translation focuses on listing-level conversion optimization, platform formatting, and search visibility within Chinese marketplaces.

Tmall product titles typically allow 60 Chinese characters in the main title, with subtitles and search keywords counted separately under the Taobao/Tmall search algorithm. JD.com titles allow up to 60 characters but follow different keyword weighting conventions. Pinduoduo titles skew shorter and more value-focused. We apply platform-specific title structures and character counts natively rather than adapting a single translated version across all marketplaces.

Yes. Major Chinese shopping festivals require promotional copy in large volumes on tight timelines. For Singles Day and 618 campaigns we book translator capacity in advance for peak periods and can turn around standard product banner copy and flash-sale descriptions in 24 to 48 hours at scale. Campaign glossaries are locked in before the production run to ensure consistent promotional vocabulary across all SKUs.

Use Simplified Chinese for shoppers in mainland China, whether you sell through Tmall Global, JD Worldwide, or your own cross-border site. Use Traditional Chinese for Taiwan and Hong Kong, where product vocabulary also differs, so a machine-converted Simplified listing reads as foreign. If you sell in both markets, each version is translated natively and kept aligned through one translation memory.