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Multilingual SEO Services

Our multilingual SEO company researches keywords natively in each market, sets up hreflang, and translates websites for international SEO, so you rank in Google and get cited by AI search in every language.

A multilingual SEO analytics dashboard showing rankings by market

Beyond Translation: Search That Wins

Multilingual SEO optimizes a website to rank natively in every target language. Keyword research, content and technical setup are built per market, not translated from English. A Spanish customer searching for legal advice does not type a translation of "legal advice for small business"; they search asesoramiento jurídico para autónomos, with different intent and a different SERP. Our guide to international SEO strategy covers the discipline in depth.

We deliver this work through our language services, pairing translators with search specialists, and we write your localized pages through our professional translation services.

Multilingual SEO strategy planning session

Multilingual SEO for Every Stage of Growth

Translating Websites for International SEO

SEO translation is not standard translation with keywords inserted afterward. It requires understanding how your target audience performs multilingual searches in their own language, which terms they actually use, and how search intent differs between markets.

A direct translation of your English keywords will rarely match the way people search in French, German, or Japanese.

We combine language expertise with digital marketing knowledge to deliver SEO translations that rank. We research keywords natively in each target language, optimize meta tags and on-page elements, write SEO-friendly content for your website or blog, and manage Google Ads campaigns in multiple languages.

When we translate a website for international SEO, the keyword map comes first. Each target page gets its own primary term from native research, and the translator writes the title tag, meta description, headings, URL slug, and image alt text around it.

Internal links and hreflang tags are then checked per language, so every version points to its own market's pages. Everything is executed by professionals with both translation and digital marketing backgrounds.

SEO Services by Language

Deliverables and Integrations

Content files

SEO data

.xlsx.xml.jsonGoogle sheets

Platforms

Google AdsGoogle search consoleWordPressShopifySemrush

What Our Clients Say

  • “I’ve collaborated with this translation agency for a long time and continue to be satisfied with the quality of their services. A dependable partner for multilingual…”
    Marianne W.Google review, 10 months ago
  • “Great communication, perfect translations in different languages in a very short notice. I would recommend! We are very pleased, thank you :-)”
    Melissa L.Google review, a year ago
  • “It is a real pleasure to work with the BeTranslated team who has been very professional, flexible and responsive during all projects.”
    Valentine B.Google review, 3 years ago

Frequently Asked Questions

What is the difference between SEO, AEO, and GEO?

SEO gets your link into traditional blue-link results on Google, Bing, Baidu, and Yandex. AEO (Answer Engine Optimization) gets your content extracted into Google Featured Snippets, People Also Ask, and the short AI summaries at the top of the page.

GEO (Generative Engine Optimization) gets your brand cited inside the longer narrative answers from ChatGPT, Perplexity, Google AI Overviews, and Claude. The three share fundamentals (clear definitions, schema.org markup, topical authority, original data) but reward different content patterns.

We run them as one integrated program in every target language.

What is multilingual SEO?

Multilingual SEO is the practice of optimizing a website to achieve strong search engine rankings across multiple languages and regions. It combines native-language keyword research, technically correct hreflang tagging, culturally adapted on-page content, and international link building tailored to each target market.

Because local search engines such as Baidu in China and Yandex in Russia have their own ranking signals, an effective international SEO strategy addresses each market's dominant search environment, not just Google.

How is multilingual SEO different from translating my existing content?

Translation converts words from one language to another. Multilingual SEO converts search intent. Keywords, search volume, and phrasing differ significantly across languages. A phrase that drives traffic in English often has no equivalent search volume in French, while a different term captures all the demand.

We research each market independently rather than translating from English.

What is hreflang and do I need it?

Hreflang is an HTML attribute that tells Google which language version of a page to serve to which audience. Without it, Google may show the wrong language version to users, treat your multilingual pages as duplicate content, and dilute search engine rankings across every language. Any site targeting more than one language or region needs hreflang.

It works alongside your URL structure decision: whether you use country-code top-level domains (ccTLDs), subdirectories, or subdomains affects how hreflang is implemented and how link equity flows across your international pages.

What is GEO optimization and how is it different from traditional SEO?

GEO (Generative Engine Optimization) structures content so your brand surfaces as a cited source in AI answers from ChatGPT, Google AI Overviews, Perplexity, and Claude. Traditional SEO targets blue-link rankings; GEO targets the citations LLMs use to compose responses.

The two overlap on crawlability, schema markup, and topical depth but diverge on tactics: GEO emphasizes schema.org entity coverage, citation-worthy content patterns (clear definitions, original data, structured comparisons), and the trust signals LLMs are trained to weight. Our SEO and GEO programs run together, not as separate workstreams.

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Can you get my brand cited by ChatGPT and Perplexity in multiple languages?

Yes, and this is one of the highest-impact parts of our multilingual SEO work right now. AI search systems do not just translate English answers across languages: each language model surfaces a different set of authoritative sources per language, and a brand cited in English may be invisible in French, German, or Mandarin.

We map the citation pattern per language, identify the topical gaps where your brand can become a source, and build the entity-rich content and structured data that makes citation likely. The work pairs naturally with traditional multilingual SEO because both rely on native-language topical authority.

How long does multilingual SEO take to show results?

Most clients see measurable ranking movement within three to six months, with traffic gains building steadily over 12 to 18 months. New language pages on an aged domain typically rank faster than a completely new site.

Local link building in each target market accelerates this timeline by establishing domain authority with local search engines and relevant referring domains. We report monthly so you can track progress at every stage.

How do you measure multilingual SEO success?

We report per language pair, never in aggregate, because a global average hides every problem worth fixing.

The headline metrics: keyword rankings for your target terms in each language (Google.de, Google.fr, Baidu, Yandex included); organic traffic per language and per country, split by intent; conversion rate by language, since a translated page can rank well and still convert at half the source-language rate; and SERP visibility share against named competitors per market.

We also monitor CTR per language, technical SEO health per locale (Core Web Vitals, hreflang validity, crawl errors), and ROI per language calculated as revenue or pipeline contribution against fees.

Tooling: GA4 and Search Console as the source of truth, Ahrefs and Semrush for keyword and competitor visibility, Sistrix for DACH, Moz where the client already has it. Monthly report maps every metric to a recommended next action.

What is SEO translation and how is it different from standard translation?

Standard translation converts content accurately from one language to another. SEO translation adapts that content for how people search in the target language. This includes native keyword research, adjustment of keyword density, optimization of meta elements, and cultural adaptation of phrases.

The goal is content that ranks in local search engines, not just content that reads correctly.

What do your multilingual keyword research services include?

Native researchers build the keyword list in each target language from local search data, competitor pages, and the way customers in that market phrase the problem. Every term is tagged with search intent, rough volume, and the page it belongs to.

You receive a keyword map per language, not a translated spreadsheet. It shows where one English term splits into two local ones, where a market searches with a different word entirely, and which pages are missing.

Can you translate our website for international SEO?

Yes. We translate the page copy and the search elements together: title tags, meta descriptions, headings, URL slugs, image alt text, and structured data, each written around the keyword researched for that market.

We then check hreflang, canonical tags, and internal links per language before launch. The translation itself comes from our translation agency team, so the same linguists who know your terminology also know the keyword map.

Can you manage Google Ads campaigns in multiple languages?

Yes. We create and manage Google Ads campaigns in English, Spanish, French, German, Italian, Dutch, Mandarin, and more. Ad copy is written natively by professionals who understand both the language and the platform's character constraints: one headline of 30 characters and two of 35 characters.

This is a genuine challenge in German with its compound nouns, in French with accents and gendered articles, and in Mandarin where character density differs entirely from Latin scripts. We track ROI and optimize campaigns on an ongoing basis.

Can you handle ongoing blog content for a multilingual SEO strategy?

Yes. Many clients use SEO translation as the foundation of their ongoing content program. We research local keyword clusters, plan a topic calendar, and deliver translated and adapted blog posts, landing pages, and category content on a retainer basis. Content is written natively for each market, not simply adapted from English posts.

How do I choose a multilingual SEO agency?

Start with who does the research. The provider should have native speakers in each target market building the keyword list, not one English-speaking strategist running a tool over translated terms.

Ask for reporting per language, a clear hreflang and canonical plan, and a named person who writes the content. Our free multilingual SEO audit shows how we work before you commit to anything.

What does a multilingual SEO consultant do?

A multilingual SEO consultant audits how your site performs in each language, then sets the plan: which markets to enter first, which keywords to target, and how to structure URLs and hreflang. The consultant also briefs the writers and checks results market by market.

We cover both the strategy and the language work. For the wider discipline, read our guide to international SEO strategy.

What is bilingual SEO?

Bilingual SEO is multilingual SEO for a site in two languages, such as English and Spanish for a business serving both communities in Texas, or French and Dutch for customers in Brussels. Each language gets its own keyword research and its own pages, linked to each other with hreflang.

The common mistake is to translate the English pages and stop there. Spanish speakers in Mexico and in Spain often search with different words, so we check the regional variant as well.

Are you a multilingual SEO company or a translation company?

Both. BeTranslated has been a translation company since 2002, and the SEO work runs alongside the linguists. The person who researches your German keywords works with the German translator who writes the page.

You can buy the SEO work alone, the translation alone, or both together. Start with a free SEO audit, or ask for a quote through our professional translation services.

4.96/5.0 from 178 Google reviews

Ready to Rank in Every Language?

Get a free international SEO audit. We map your current visibility, identify the gaps, and show you exactly where multilingual plays open organic growth.

  • Native-language research
  • Hreflang setup experts
  • 50+ Language pairs
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