Translation for luxury and retail brands has to hold brand voice, sensory description, and commercial pressure at once.
Fashion writing is dense with brand voice, cultural reference, and sensory texture. A copywriter chose every word for a reason; literal translation strips most of that out.
Our fashion linguists are bilingual copywriters who rebuild the same effect in the target language, not technicians turning English into Italian phrase by phrase. The result reads like it was written for the destination market, not translated into it.
Product page copy, category copy, and shopping-feed content for Shopify, Adobe Commerce, Salesforce Commerce Cloud (now Agentforce Commerce), and custom e-commerce stacks. Translation memory keeps SKU descriptions consistent across thousands of products.
Brand books, editorial features, manifesto pages, and lookbook copy handled through brand voice transcreation to preserve emotional register across markets.
Campaign copy, taglines, social media content, paid ads, and influencer briefs adapted for cultural relevance in each target market.
Press releases for season launches, celebrity appointments, sustainability statements, and brand announcements, localized for fashion press in each market.
Seasonal lookbooks, paper and digital catalogs, and presskit content with native copywriters who understand fashion editorial conventions in each language.
Window display copy, shelf talkers, gift card sleeves, and POS communications translated and adapted for retail signage in flagship and mall locations.
“I recently used a translation agency in France to translate several administrative and commercial documents into Spanish. The service I received was absolutely +”
Google review (FR), 2 years ago
Translated from French
“We contacted Betranslated services in July 2024. My daughter had time sensitive documents that required certified translation from Spanish to English. The company +”
Google review (SL), a year ago
“I had a pleasant working relationship with BeTranslated. It's a professional translation agency with strong SEO expertise. Communication was clear and they were +”
Google review (SL), 3 months ago
Translated from Dutch
Translation renders meaning. Transcreation rebuilds the brand voice and emotional impact in the target language. Fashion content usually needs transcreation because the original was crafted by a copywriter, not a technical writer. Our fashion linguists are bilingual copywriters, not just translators.
Yes. We build a brand glossary and tone-of-voice guide on the first project and apply them across every subsequent campaign. Translation memory carries product names, taglines, and recurring phrases through to each new campaign for consistency.
Yes. We process Shopify, Adobe Commerce, Salesforce, and custom feeds at any scale, including large multi-brand catalogs. Translation memory keeps recurring descriptions consistent and reduces cost on repeat content.
Yes. We assign native copywriters from the relevant market: Spain Spanish for the European market, Latin American Spanish for Mexico and Argentina, Brazilian Portuguese for Brazil, European Portuguese for Portugal. Region-specific cultural references are handled by the copywriter who lives in the target market.
Typical seasonal campaign content of 5,000 to 10,000 words turns around in 3 to 5 business days per language pair. Express service is available for tight launch calendars; we can also queue content per release wave to align with marketing calendars.
Get a free assessment of your fashion content project. We confirm copywriter availability, brand voice setup, and a clear timeline as quickly as possible.
